Weekly stories curated exclusively for digital tourism marketers
Would you pay $13 to be a lifetime member of the All Fifty States Club? (Congratulatory Certificate included!!!) More about this in USA Today, found here.
Alternatively, would you scale this idea to suit your destination’s repeat visitors? For example:
Related: How Many States Has the Average American Visited?
BRAVO! We gotta hand it to the Mobile Video Production Workshop teams who gathered for a pre-conference smartphone storytelling workshop. Here’s one more example of what can be produced as a destination video by a four-person team who never met in a place they’ve never been to. And with an original audio track!
Related post: Love Haight: Ad Hoc Video Team Creates Something Outta Nothing
Companies and their change agents still face big challenges in the pursuit of digital transformation.
Read more from CMO.com here.
Wassup, Finland? Always lots of kooky ideas that we love from those chilly nations near the Arctic Circle. It’s Visit Finland this time, with “The Symphony of Extremes,” one of the weirdest ideas yet. In pointing out that people from different parts of Finland are actually quite different to one another, genetically speaking, the concept is:
“We’ll extract people’s DNA from the extreme points of the country. The cello metal band Apocalytica will turn the genetic data into music.”
See the story and YouTube here.
Related: Visit Sweden Lists Entire Country on Airbnb
Related: The Happiest Country in the World Just Found a Brilliant Way to Attract Tourists
The eTourism Summit agenda saw presentations on campaigns with untraditional bedfellows: BuzzFeed, The Onion, and more. Here’s more food for thought from unconventional players in the DMO space.
Did you know?
Doggie-influencers and their pets got involved in #ExploreGeorgiaPup, a successful digital campaign presented at eTourism Summit 2017.
Thanks to Parker Whidby, Digital Content Specialist., Georgia Department of Economic Development for sharing her highly-rated presentation, found here.
