Companies and their change agents still face big challenges in the pursuit of digital transformation.
- The top challenges include a lack of digital talent and expertise, the perception that digital transformation is a cost center and not an investment, and general culture issues (31%).
- “Digital transformation is just as much about change management as it is about technology,” says Altimeter Group’s Brian Solis.
- 28% of survey participants indicated that their CIOs/CTOs are responsible for digital transformation.
Read more from CMO.com here.