Wassup, Finland? Always lots of kooky ideas that we love from those chilly nations near the Arctic Circle. It’s Visit Finland this time, with “The Symphony of Extremes,” one of the weirdest ideas yet. In pointing out that people from different parts of Finland are actually quite different to one another, genetically speaking, the concept is:
“We’ll extract people’s DNA from the extreme points of the country. The cello metal band Apocalytica will turn the genetic data into music.”
See the story and YouTube here.
The eTourism Summit agenda saw presentations on campaigns with untraditional bedfellows: BuzzFeed, The Onion, and more. Here’s more food for thought from unconventional players in the DMO space.