Social media agency, Sparkloft Media writes, “Micro-influencers innately have a more engaged audience. Their audiences are following them for a specific reason and are highly invested in whatever content they are sharing.”

Quality over quantity matters. Since we know the rate of engagement (likes and comments) with followers decreases as the size of the follower audience increases, micro-influencer campaigns directed at invested audiences have greater appeal.

Read about micro-influencers with niche following in a post from Sparkloft Media here.