Facebook, Twitter and Instagram are all banned in China. Eighty percent of Chinese consumers are using Baidu as the dominant search tool; Google gets 10 percent. Note that mid-2017, WeChat introduced news feed and search functions, reported by the Financial Times as a “direct challenge to Chinese search engine Baidu.”
What one billion monthly active users in China rely on is WeChat, an all-encompassing super app for instant messaging, photo sharing, shopping and travel research, booking and payments.
To check out a new PhocusWire Q&A on how travel brands and destinations are using WeChat to attract travelers, click here.