Our sister publication, Inbound Report, notes highlights from a newly released survey of Chinese travelers regarding three areas of activity measured in 2015 and 2016:
—a shift in the way Chinese travelers are planning their travel as, increasingly, more people are planning and booking travel on their own;
—a change in the composition of the travel party, with more families traveling together; and
—a decline in the importance of shopping as, overall, shopping fell to the third reason to travel in 2016, down from second in 2015, and shopping as a percentage of overall travel spend is likely to continue to drop.
“Chinese travelers continue to shift their spending towards more meaningful experiences such as exquisite dining, extraordinary cultural journeys and even adventure sports.”
“Prepare for Turbulence: The Chinese Traveler of Today and Tomorrow,” is a new (free) research report issued by Oliver Wyman, a management consulting firm, found here.