U.S. Tourism Office Has Likely Published Inaccurate Visitor Data For Years
How many international visitors are really entering the USA? Seems there’s a bit of confusion over the I-94 Arrival/Departure Form reporting, which is now stalled. Read more here.
Why Should I Bother to Have Social Media KPIs?
For an Agorapulse blog post refresher on your business key performance indicators from social media channels, read more here.
New Harvard Poll Says Young People Don’t Trust Facebook
The figure could be as high as three-out-of-four Americans between the ages of 18 and 29 indicating a distrust of Facebook. Twitter is held in no better regard. See the survey and read more here.
The Psychological Impact of an $11 Monthly Facebook Subscription
How about an opt out from ads on Facebook? What might it cost to replace ad revenue on a per user basis and would people pay for that? TechCrunch puts a pen to the numbers here.
Data, Data, Everywhere…But What About the People?
Grayling’s global head of strategy with a short post on not getting lost in the data for its own sake. Read about why we need to re-focus storytelling on people here.