Shared insights from Grayling’s Jon Meakin, global head of strategic services, on the need to put human experiences at the heart of storytelling.
Meakin says, “Data itself is interesting, and I love a good infographic as much as the next geek, but too often we are left with a feeling of ‘yes, and…?’ Or worse: ‘So what?'”
For a two-minute read that re-focuses strategic thinking, click here.
Leave a Reply