Weekly stories curated exclusively for digital tourism marketers
First touch, last touch, multi-touch? U-shaped, linear, W-shaped, or a time decay model?
Because attribution for digital marketing is a complex and challenging topic, Sojern created a new guide outlining the methods most commonly used by travel marketers.
Read more here.
Gloria Collett has joined Sojern as the new Sales Director, West Coast for Tourism. Gloria is a long-time veteran in the travel, having spent time at Travelocity and Shermans Travel. Before travel she worked in the entertainment industry for Nickelodeon, People Magazine, and People.com. Gloria is based in San Diego.
Jeremy Chase returns to his Idaho roots to rejoin Boise-based Drake Cooper as VP of Client Services. Drake Cooper is agency of record for Idaho Tourism and a partner agency for many of the state’s DMOs. Jeremy was most recently with the creative agency Struck, serving accounts including Utah Office of Tourism, Experience Scottsdale, and numerous Utah ski resorts.
Steve Perillo, third generation CEO of Perillo Tours – the world’s largest Italian specialist tour operator – announced the formation of a new company, Perillo Travel VR. It combines the 73-year-old powerhouse of world-renowned Perillo Tours with a virtual reality production studio to drive measurable results for clients across mobile, desktop, and VR.
Brian Wright recently joined Santa Monica Travel & Tourism as director of global business development. Previously, Wright spent 5+ years at Visit California where he served as director of DMO and executive relations and previously, as senior director of communications. Wright also served as director of marketing for Delaware North Companies Parks & Resorts at Yosemite National Park.
Gina Gemberling has been named vice president of sales and services at the Little Rock CVB. Gemberling comes to the post from her position as executive director of the Springfield (Ill.) CVB.
Who have we missed? Drop us a note about what’s new in your world.
Looking back with the man who looks forward…
Have you ever wondered how Jake Steinman got involved in the tourism industry with his own brands in what he likes to call “the toy box of life”?
Read the interview here.
Video is no longer just an inspiration or ideas tool for travelers.
Myla Tutt, Senior Marketing Manager at Sojern presents some compelling suggestions for DMOs to use video lower in the funnel to cement relationships with an in-destination traveler.
Re: budgeting: “You probably already have video assets that can easily be re-edited from brand awareness to direct response.”
Read more from Myla here.
Brian Wagner, Assistant Commissioner Marketing at Tennessee Tourism Department writes, “We just created a new position at the TN Tourism Dept. – Digital Marketing Manager. Visit tnvacation.com. Contact @Brian.Wagner@tn.gov for the job description.
Matt Stiker is SVP, Digital Media/Adobe Creative Cloud at Edelman in the San Francisco Bay Area. Matt, a past speaker at eTourism Summit, has most recently been with CityPASS and San Francisco Travel Association.
Carrie Tomlinson has joined the Boulder Convention and Visitors Bureau as Digital Marketing Manager. Prior to joining the Bureau, Carrie was an Account Manager at Miles Media.
Carl Livadas has been appointed as the new VP of Data Science at Sojern to expand predictive analytics capabilities and optimization strategies. Carl holds a Ph.D. in Computer Science from MIT and has held high level engineering, data science, and optimization roles at Nanigans and Kayak.
Mike Testa, the current chief operating officer of Visit Sacramento, has been named president and CEO. Testa has been with the organization since 2001. He will take over as CEO on July 1, following the retirement of Steve Hammond, who has been with the bureau for 18 years.
Kristen Wenger has been promoted to the post of director of communications at VisitPITTSBURGH. Kristen is a longtime Pittsburgh fan, having joined the bureau in 2000 as public relations liaison.
