To help brands fine-tune their marketing messages on the platform, Pinterest has categorized these “travel pinners” into five personas.

• the Group Vacationer
• the Culture Chaser
• the Spa Sojourner
• the Adventure Lover
• the Eating Explorer

DMOs might have a look at the 2018 “Pinterest 100 for 2019” compilation of the most-searched topics. Hot searches include “small-town travel” (up 276% over 2017), “abandoned castles” (up 142%), “less-traveled island” (up 179%) and “zero-waste travel” (up 74%).

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