Weekly stories curated exclusively for digital tourism marketers
The Adobe Mobile Travel Report, released Aug. 3, 2016, analyzed more than 15 billion visits to major US travel, airline, and hotel websites. Findings include that while mobile devices handle 52 percent of browsing, they represent only 21 percent of bookings.
Matt Asay, VP of mobile at Adobe says, “The industry is struggling with being mobile-first. It’s where the customers are, but there’s a gap in what users expect and what is being delivered.” For more takeaways from the study, click here.
“Everything starts with a search. The search engine determines what appears on your screen,” Laszlo Horvath, president and founder of Active Media, explained at NAJ’s DigMe Summit last week in Philadelphia. “Your primary source of new discoveries and leads should come from a search engine. You need to find people who are interested in your type of differentiated offering.”
Billed as “Need for Speed! Five Factors that can Impact Your Website’s Load Time … and what you can do about it—Soon!” the fast-paced presentation by Horvath detailed his points in a manner that underscored his emphasis on the need for speed.
What are the biggest causes for sluggish load times?
How Can You Speed up your Website? At little or no cost?
We can’t last a day without our mobiles, say respondents to a recent consumer report conducted by Bank of America.
No wonder marketers are willing to mightily shift their advertising budgets toward mobile. Check out these behavioral statistics and read more from “Four Advanced Tips For a Successful Mobile Marketing Campaign.”
Vacations? We’re constantly connected and rarely go off the grid. Nearly four in 10 (38%) consumers say they never disconnect from their mobile phones. Only 7% of Americans say they unplug completely while on vacation.
What makes a great mobile website experience? In preparation for a presentation at eTourism Summit 2015, we asked Destination Analysts to conduct a consumer audit. Mobile sites volunteered by eTourism Summit attendees were analyzed by the consumer panel tasked with identifying the best user experiences based on:
The consumer test panel summarized their selections of a winning destination and an attraction.
Q: “What do consumers look for in a great mobile experience?”
A: “Clean design, not too much text on the pages, and really cool photos.”
Winners of eTS15 Mobile UX
DMOs: Kudos to @travelportland on having the best destination mobile website experience.
Attractions: Kudos to @CityPASS for the perfect amount of information on their mobile website.
Recap of Key Takeaways from eTS15
From the Developer Who Coined RWD
Responsive web design was originally defined by web designer Ethan Marcotte in A List Apart. That was in 2010. Halfway through 2015, Marcotte said, “The web hasn’t merely moved beyond the desktop in recent years; the web has vaulted right over the desktop.” Conclusion: we’re not designing for pages anymore. Instead of building and thinking in columns and rows, we must “embrace patterns: small components that can adapt independently of any interface, and that we can stitch together to create more complex responsive layouts.”
