Weekly stories curated exclusively for digital tourism marketers
Technology advances are moving at a cracking pace in the Meetings & Events space. Trends to watch in 2018:
Read more from Tnooz here.
According to Travel Weekly’s 2016 Consumer Trends report, the percentage of leisure trips with a business component jumped to 17 percent in 2016, up 3 percent in just a year.
Those interested in additional research and studies on the motivations, growth, and demographics surrounding the bleisure trend will find more information in articles from Travel Weekly here and Tnooz here.
What’s driving the fact that budgets for live events are up 6 percent? According to research from the Event Marketing Institute, personalization and relationships are back in focus.
“With so much digital noise overwhelming our lives, CMOs are seeing live events in a new light to better engage distracted audiences,” reports Skift. Live experiential events are closing the loop in the marketing journey developed around today’s consumer. Read more here.
