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With the pause button pressed on reopenings and the rising number of Covid cases, there’s a noticeable shift in this week’s traveler sentiment. The latest research indicates that now nearly 4-in-10 say they do not have plans to travel for the remainder of 2020, reports Destination Analysts, in findings from the latest survey of 1,200+ American adult travelers.
Still, about one-third say they could be convinced to take a trip if the conditions are right, so “travel advertising could still inspire joy, particularly if it communicates many affordable, fun things to do in a safe, uncrowded destination,” suggests Destination Analysts.
As of 29 June, here’s what travelers most want to see online and to know.
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More Key Findings:
- 60% of American travelers feel the pandemic is going to get worse in the US—an increase of 10 percentage points in one week.
- Trip cancellations for July and August jumped up, and now a high of 37.4% of American travelers say they have no trip plans for the remainder of 2020.
- Three-quarters of American travelers are supportive of 14-day quarantine policies for travelers from states with high incidences of coronavirus.
- The most commonly important trip destination attributes are uncrowded, not-too-expensive, relaxing, and fun.
- Over half of American travelers say that seeing a travel ad would make them feel happy.
Visit Destination Analysts for more insights and updates.
Related: Information Please, 10 Excellent Traveler Surveys, Forecasts & Data Sources
Sojern’s access to real-time traveler audiences provides insights into flight search trends.
On June 22, 2020, the TSA saw over 607K passengers in a day, down from 2.7 million on the same weekday one year ago.
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Sojern data indicates that flight searches to several big metro areas have recently improved, showing the most growth through early June for: Atlanta, Chicago, Detroit, Los Angeles, Minneapolis, Nashville, New Orleans, New York, Philadelphia, and San Diego.
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For more details on this report and 50 blog posts since March 12, 2020 with Coronovirus insights of impact on travel, visit Sojern’s Covid-19 site.