Bingo. Problem…Solution.
Sometimes, CrowdRiff just reads your mind…and there’s nothing more useful than a “How-To” article, right? Read more from one of our eTourism Summit sponsors here.
Guest Blog: ‘New Mexico True’ Re-Branding and Video Storytelling Success
“Work hard and eat lots of chili,” is the secret of longevity, according to 93-year-old Aunt June, a New Mexico farmer. She’s the real life star in one of the 12 videos — realizing 12 million views so far — produced by the New Mexico Tourism Board as part of the #NewMexicoTrue campaign.
@USTravel tweeted: “Every $1 @NMTravel invested in its ‘New Mexico True’ campaign generated $72 in visitor spending at local businesses.”
CrowdRiff shares this article that takes a closer look at the state’s investment in its strategic tourism re-branding. Read more here.
Webinar: How DMOs Engage Travelers with Personalization and UGC
Save the Date
Amrita Chandra, Head of Marketing at CrowdRiff and Mary Clare Davis, Director of Travel and Tourism at Get Smart Content will be hosting the upcoming webinar, “How DMOs Engage Travelers with Personalization and UGC” on Thursday, June 29 at 1 p.m. Eastern time.
“Increasing the ROI on the marketing spend and tech stack is the constant challenge of the modern marketer. Learn how using your personalization and UGC in tandem can not only help you maximize the value of each, but can also help you better engage your paid and organic audiences,” Mary Clare commented to The Travel Vertical.
Featured destinations include: Explore Branson, Visit Franklin, and Discover the Palm Beaches.
CrowdRiff: 7 DMO Websites That Deliver Beautiful Visual Experiences
What makes these seven destination websites so special from a visual aspect? We’ll take a closer look at DMO case studies during eTourism LABS in March. Meantime, CrowdRiff chimes in with one point of view about the five trends that deliver the wow factor seen at:
- Visit Faroe Island
- Visit Stockton (CA)
- Destination Cleveland
- Travel Belize
- Visit Saint Paul
- Cape Town Tourism
- Destination Canada
Check out these DMO examples here.
Where Are They Now? Bright, Shiny, New Objects Get Shinier
In the eTourism Community, we like to “See Tomorrow.” Each year eTourism Summit includes a session where new tourism-related start-ups present their product or service in a “Shark Tank” format. Here are some success stories from several of the bright shiny new objects we’ve presented in recent years:
1. 2016 presenter – Clicktivated: Clicktivated is the premiere Amplified Video Engagement (AVE) platform for brands looking to create an enhanced interactive user experience. It allows interaction with individual locations featured within a video without using pop-ups, markers or annotations to deliver dynamic engagement.
Winner of the people’s choice at eTourism Summit, Clicktivated has won a finalist place at the Computer Electronics Show in Las Vegas in January, where they’ll be presenting at MatchFest, thanks to support from Laszlo Horvath, ActiveMedia.
2. 2015 presenter – Detour: A series of behind-the-scenes self-guided walking tours on a GPS-enabled mobile app, all produced like audio versions of a movie — with real characters telling the story accompanied by music. Detour, born in San Francisco, is a vision from Andrew Mason, founder of Groupon.
In November 2016, Airbnb announced a new collaboration with Detour in their expanded service product known as Trips (“Airbnb Expands Into Holistic Travel With the Launch of Trips Platform,” 12/1/2016). Airbnb begins with 12 international cities and plans expansion to 50 cities within 12 months.
3. 2014 presenter – EatWith: Attendees at eTourism Summit 2014 were introduced to Guy Michlin, founder of EatWith, a social dining service of local hosts cooking at home for strangers as guests.
The news from TripAdvisor last month is a partnership created in the latest investment round of funding for EatWith. The social dining experience has been integrated into Dine With a Local Chef experiences via TripAdvisor’s restaurant pages.
EatWith states it offers services from 650 hosts in 200 cities in 50 countries.
CrowdRiff, Utrip, and Bandwango are also eTourism Summit bright, shiny, new objects that are going strong!
