“Work hard and eat lots of chili,” is the secret of longevity, according to 93-year-old Aunt June, a New Mexico farmer. She’s the real life star in one of the 12 videos — realizing 12 million views so far — produced by the New Mexico Tourism Board as part of the #NewMexicoTrue campaign.
@USTravel tweeted: “Every $1 @NMTravel invested in its ‘New Mexico True’ campaign generated $72 in visitor spending at local businesses.”
CrowdRiff shares this article that takes a closer look at the state’s investment in its strategic tourism re-branding. Read more here.