In the eTourism Community, we like to “See Tomorrow.” Each year eTourism Summit includes a session where new tourism-related start-ups present their product or service in a “Shark Tank” format. Here are some success stories from several of the bright shiny new objects we’ve presented in recent years:
1. 2016 presenter – Clicktivated: Clicktivated is the premiere Amplified Video Engagement (AVE) platform for brands looking to create an enhanced interactive user experience. It allows interaction with individual locations featured within a video without using pop-ups, markers or annotations to deliver dynamic engagement.
Winner of the people’s choice at eTourism Summit, Clicktivated has won a finalist place at the Computer Electronics Show in Las Vegas in January, where they’ll be presenting at MatchFest, thanks to support from Laszlo Horvath, ActiveMedia.
2. 2015 presenter – Detour: A series of behind-the-scenes self-guided walking tours on a GPS-enabled mobile app, all produced like audio versions of a movie — with real characters telling the story accompanied by music. Detour, born in San Francisco, is a vision from Andrew Mason, founder of Groupon.
In November 2016, Airbnb announced a new collaboration with Detour in their expanded service product known as Trips (“Airbnb Expands Into Holistic Travel With the Launch of Trips Platform,” 12/1/2016). Airbnb begins with 12 international cities and plans expansion to 50 cities within 12 months.
3. 2014 presenter – EatWith: Attendees at eTourism Summit 2014 were introduced to Guy Michlin, founder of EatWith, a social dining service of local hosts cooking at home for strangers as guests.
The news from TripAdvisor last month is a partnership created in the latest investment round of funding for EatWith. The social dining experience has been integrated into Dine With a Local Chef experiences via TripAdvisor’s restaurant pages.
EatWith states it offers services from 650 hosts in 200 cities in 50 countries.