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Search Results for: brand usa
The Travel Vertical: August 23, 2017
Countdown to eTourism Summit and ‘Convince the Boss’
With eight weeks to go, follow the countdown to #eTS17 as we begin profiles of speaker sessions in the lineup. Are you hoping to secure one of the few remaining registration places? Click here.
San Diego Now Has an Official Beer
…and San Diego says it is the first USA destination to take this step. Great idea. To read more about the Session IPA called “72 and Hoppy,” click here.
NPR’s Video Producer Shares a Facebook Live Training Manual
NPR says they’ve learned a few things in year one of making Facebook Live videos and think others might find it helpful. It’s a must read, found here.
Survey: Without a Doubt, Consumers Still Love Email
By a two-to-one margin to the runner-up, a recent survey indicates that email is #1 preferred method of communications from travel and hospitality brands. Read more here.
Getting the Eyeballs: 10 (Not So) New Rules of Visual Content Marketing
We’re “visually wired.” A social media expert reviews the “laws” to keep in mind when creating compelling, shareable content. Note: the author dropped us a line to chime in, “There should be a Law of Ice Cream!” Read more here.
High Drama at Destinations International (formerly DMAI)
Litigation with Former CEO Settled, but Lawyers Sued for Malpractice
On the one hand, the annual convention of Destinations International (formerly Destination Marketing Association International) July 11-14 in Montreal was a smooth success. The rebranded organization underwent a top-to-bottom management change early last year and seems to have found an ideal blend of a trade show cum education and networking event.
On the other hand, the litigation everyone was talking about has ensnared the association in the wake of the forced departure of Michael Gehrisch, who served as DMAI’s president and CEO for 15 years until January 2016. Gehrisch actually left, in a de facto sense, in September 2015, albeit with a nice severance package. Meantime, DMAI was deeply in debt to the tune of $1.8 million, and forensic audit reports showed “significant financial mismanagement” under Gehrisch.
At Issue
Under the separation terms, DMAI was to pay Gehrisch in the form of “salary” through December 2015 plus an additional year’s worth of “salary” – $397K – over 18 months. The association would also continue to provide health benefits for Gehrisch and his wife until Dec. 31, 2016. Then, last September, Gehrisch sued, charging DMAI with not meeting the terms of the agreement. Why? Because Destinations International notified Gehrisch it would stop payment in August 2016 unless he supplied some documentation it sought. Court documents say when Gehrisch did not provide the requested documentation, the payment of his buyout—as well as health insurance – ceased. More than $165,000 had been paid when Destinations International stopped payments.
A month later, Gehrisch sued, seeking $694,751 for violation of the wage law plus $1,191,000 for alleged slander by a board member. With the association facing the possibility of a triple damages award should it lose the case, and with Gehrisch facing expensive legal costs in the interim, the whole matter suddenly came to close last week when it was announced that the two parties had reached an agreement.
A Settlement
A statement furnished to the trade publication USAE News by Destinations International said, “Destinations International (formerly Destination Marketing Association International) and Michael Gehrisch have agreed to settle and dismiss the lawsuit between them. The parties wish to resolve this dispute, to put it behind them, and to focus on their future endeavors. The terms of the Settlement will be kept confidential. On behalf of Destinations International, no additional comments will be made, and no interviews will be granted.”
Not Completely Over
Still pending is a suit Destinations International filed last February against the large Chicago law firm of McDermott, Will & Emery LLP. It charges legal malpractice, saying the law firm and two of its lawyers gave bad advice about how to fire the CEO and failed to fully disclose its prior relationships with him. In its suit filed in New York Supreme Court, Destinations International accused McDermott Will and two partners, Banks Brown and Kristin E. Michaels, of malpractice because they allegedly advised the group to characterize termination payments to the ex-CEO Gehrisch, as “salary,” thus exposing the group to an ongoing suit by Gehrisch under Washington, D.C.’s Wage Payment and Collection Law.
“The drafting of the separation agreement was so flawed as to constitute legal malpractice,” the association charged, adding “The defendants also advised DMAI to make substantial payments to Gehrisch, even though they knew or should have known that Gehrisch was in breach of his underlying employment agreement with DMAI, and that in fact Gehrisch should have been forced to return money he improperly took from DMAI.”
In addition, Destinations International alleges that the lawyers failed to disclose the full extent of their prior personal and professional relationships with Gehrisch. The suit claims that the McDermott Will defendants’ misconduct and ethical violations support an award of punitive damages based on their professional malpractice and receipt of payment for conflicted legal representation.
Brown and McDermott Will represented the American Hotel & Lodging Association (AH&LA) while Gehrisch was its executive vice president between 1988 and 1999, prior to his serving as CEO of Destinations International, according to the suit. Although McDermott Will disclosed to the group that it had worked with the AH&LA while Gehrisch was there, “it did not disclose the volume of work that Brown did for the AH&LA and how closely he worked with Gehrisch,” the suit said.
While Brown also disclosed to Destination Marketing that he was personally friendly with Gehrisch, he didn’t advise the board of directors to seek other counsel to handle Gehrisch’s termination or tell the board that he had also represented Gehrisch personally, the suit said.
Interactive at eTourism Summit 2017 | Volunteer for UX Testing, Consult With a Coach
1. How Lovable is Your Website: Biometric Sensors
Also presenting at eTourism Summit: In Utah, the Governor’s Office of Economic Development engaged the UVU Vivint Neuromarketing SMARTLab to test their television advertising spots before spending $4.6 million dollars.
2. How Navigable Is Your Mobile Website: Drunken UX Testing
Tipsy consumers are generally considered to be the ultimate test of usability of a mobile website. The idea comes to us via www.theuserisdrunk.com, a popular UX expert who tests websites while he is fully wasted and then sends a complete report on ease of usability to those brands.
Our eTS version takes place during the opening reception. Here’s how it will work:
We’re recruiting three attendees who wish to have their mobile sites tested and three volunteer attendees who will test each site once they’re over the legal limit. Yes, essentially, it’s an eTS interpretation of a DUI stop.
Each tester will have three minutes in which to perform five navigational online tasks and those who succeed will receive a $50 prize and no jail time. Everyone is welcome to observe the Drunken UX Testing Session.
3. How Transferable Are Your Skills: Personal Career Coaching Sessions
Because eTourismSummit is confident that future CEOs and leaders in the DMO space will come from the ranks of digitally savvy experts, we offer complimentary personal coaching sessions to eTS delegates. Jane Howard, Founder of Culture Effect is formerly Chief People Officer at Joie de Vivre Hospitality. Specializing in corporate culture, personal leadership, team building, and conflict resolution, she has recently coached Silicon Valley talent, social media movers and shakers, for-profit and nonprofit executives.
Once again, thanks to Jane for generously donating her time to discuss goals in confidence with eTS delegates. Sign ups are required; first-come, first-served.
The Travel Vertical: May 31, 2017
Travel Editor Spud Hilton Takes a Closer Look at Airbnb Trips
Airbnb launched their Trips platform with plenty of pizzazz late last year. And now they have an Airbnb magazine, too. Spud Hilton went to Baker Beach in San Francisco to have a closer look at one of the experiential travel bolt-ons from Airbnb Trips. Read more here.
How Google Plans to Kill Last Click Attribution
Last week, Google debuted a new offering that assigns a weighted value to every touchpoint a consumer passes before making a purchase. Read more from AdAge here.
Survey Results: How Travel Brands and Bloggers Collaborate
Interesting research from a media company follows a TBEX conference shows what travel brands think about working with bloggers as part of their marketing strategy going forward. Read more here.
Foursquare Data Shows International Tourism to America is Down
Because 13 million smartphone users have opted-in by sharing “always on” location trails, Foursquare is able to detect when these phones travel and when they walk in or out of 93 million public places around the world. Read about the latest indications for the USA here.
The White House is Closer to Expanding its Laptop Ban
Reuters reports that the laptop ban on airlines could extend to all flights from all countries both in and out of the USA. See the report on Reuters TV here.