Countdown to eTourism Summit and ‘Convince the Boss’
With eight weeks to go, follow the countdown to #eTS17 as we begin profiles of speaker sessions in the lineup. Are you hoping to secure one of the few remaining registration places? Click here.
San Diego Now Has an Official Beer
…and San Diego says it is the first USA destination to take this step. Great idea. To read more about the Session IPA called “72 and Hoppy,” click here.
NPR’s Video Producer Shares a Facebook Live Training Manual
NPR says they’ve learned a few things in year one of making Facebook Live videos and think others might find it helpful. It’s a must read, found here.
Survey: Without a Doubt, Consumers Still Love Email
By a two-to-one margin to the runner-up, a recent survey indicates that email is #1 preferred method of communications from travel and hospitality brands. Read more here.
Getting the Eyeballs: 10 (Not So) New Rules of Visual Content Marketing
We’re “visually wired.” A social media expert reviews the “laws” to keep in mind when creating compelling, shareable content. Note: the author dropped us a line to chime in, “There should be a Law of Ice Cream!” Read more here.