Weekly stories curated exclusively for digital tourism marketers
Research from Chute, a social media marketing company that tracks Instagram hashtags, indicates that the convergence of fashion + travel is one of the most popular conversations on Instagram, even more so than food + travel.
Micro-influencers and travel bloggers, rather than celebrities, are leading in engagement. Furthermore, fashion designers and publishers like Condé Nast are looking for unique destinations for their shoots. For the article that caught our eye, click here.
Beards, selfies, craft beers, tattoos…are you tapping into the massive buying power of Millennials? Is your destination a magnet for Millennials?
The brand new Millennial Destination Desirability Index (MDDI) metric from Cooperatize provides some answers. Introduced by Co-founder Al Chen at April’s DigMe Summit in Philadelphia, they analyzed hashtags on Instagram to understand what Millennials were talking about and geo-tags to figure out where.
See the Cooperatize slide show presented here.
Christian Mani (left), marketing manager for Cook Islands Tourism, talking tattoos with Al Chen, Co-founder, Cooperatize.
“People still like it,” is one reason why a recent study shows that the printed brochure survives in a digitally-focused world. Self-serve racks are stuffed with colorful leaflets in three-star hotel lobbies. In a five-star hotel, the concierge makes a personal connection when using a printed map to pinpoint directions before offering it to a guest.
Among guests surveyed, 88 percent prefer print collateral for maps, attractions, guides. Among concierge and front desk staff, 98 percent were in favor of offering print media.
We pause for a look at why tourism-related print collateral is not extinct. Find a link to the full survey in the summary seen here.
Organic reach, as defined by Facebook is, “How many people you can reach for free on Facebook by posting to your page.” It’s dead and buried, says Alicia Whalen, co-founder of Hashtagio.com and presenter at DigMe ’16, alongside Kelly Frailey Covato, CVB-DMO Travel Lead at Facebook.
(Re: Reachpocalypse, one thing’s for sure — Facebook is laughing all the way to the bank, says digital media expert Jay Baer.)
Read more here.
Litmus asked 20 experts to chime in on the question: “How will email marketing and the subscriber experience change by the year 2020?” Chad S. White, research director, discusses the 60-page Litmus report in this blog summary covering five key areas:
Read the summary here.
