“People still like it,” is one reason why a recent study shows that the printed brochure survives in a digitally-focused world. Self-serve racks are stuffed with colorful leaflets in three-star hotel lobbies. In a five-star hotel, the concierge makes a personal connection when using a printed map to pinpoint directions before offering it to a guest.
Among guests surveyed, 88 percent prefer print collateral for maps, attractions, guides. Among concierge and front desk staff, 98 percent were in favor of offering print media.
We pause for a look at why tourism-related print collateral is not extinct. Find a link to the full survey in the summary seen here.