The Travel Vertical

Weekly stories curated exclusively for digital tourism marketers

Surprises Are Guaranteed: Which Facebook Posts Get the Most Engagement?

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The latest research comes from BuzzSumo in an analysis of one billion posts in January 2016. They shared the results, an insane amount of data, with Neil Patel, co-founder of KISSmetrics, data marketing and analytics expert, who explores these points in “How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts,” published on Quick Sprout. Patel says:

Let me quickly summarize the 8 best practices that came from BuzzSumo’s research:

  1. The best time to post is between 10 PM and midnight of your audience’s local time
  2. Posts with questions and images get the most engagement
  3. The best day to post is Sunday
  4. Posts that link to articles between 1,000-3,000 words get the most interaction
  5. Short post descriptions get by far the most interaction
  6. Directly embedded videos get over 6x the interaction of YouTube videos
  7. Images posted through Instagram get a 23% boost in engagement
  8. Posts with hashtags get less interaction than posts without hashtags

10 Types of Visual Posts That Get Shared Like Crazy

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Compelling content creation does take time. Surveys of eTourism Summit attendees indicate that, year after year, content management and resources rank #1 on the list of pain points.

Eye-catching visual posts are a great option, says this article, “10 Types of Visual Social Media Posts That Get Shared Like Crazy.” It’s been published by leading social media expert JeffBullas.com and shared nearly 7,000 times.

Behind-the-scenes photos are one of the most shareable types of visual posts, and are so very easy for destinations to obtain at events, attractions, concerts, parks, beaches, festivals and exhibitions.

Oscar selfieAre you using:

  • action shots
  • really high quality stock photos
  • experimenting with different color pallettes
  • infographics
  • screen shot captures
  • quote memes
  • selfies (remember when Ellen De Generes’ Oscar selfie broke Twitter?)

 

 

Look Again: Google Has Just Removed All Right Hand Side Ads

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“It’s gonna get ugly,” cautions Search Engine Watch in their reporting on this weekend’s change, “Google is Removing All Right Hand Side Ads on SERPS Worldwide, Agencies Weigh In.” The Media Image, which broke the story last week agrees, saying the latest move will have “massive repercussions for search advertisers.”

Sharp-eyed internet watchers may have noticed that as of Feb. 19, AdWords on the right side of search results are gone. They’ve been moved: four to the top and two or three to the bottom of search results page one in a worldwide move that was being tested, but wasn’t widely touted.

Expert observers indicate that the impact on SEO will be significant, pushing organic results entirely below the fold. “The change also will drive-up competitiveness with fewer ads at the top,” notes one ad executive. The fourth spot will intensify competition for the top slot, increasing auction pressure, notes another.

John Travolta

The debate continues as to whether CPCs are going to skyrocket. Join the conversation at #ppcchat or read some of the FAQs addressed by SearchEngineLand here.

Alternatively, have a laugh at the John Travolta animated GIF on this guy’s Twitter  account at https://twitter.com/ShaunCauser.

 

5 Ways to Improve Your Snapchat Marketing

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It’s “deja vu all over again,” in Kate Talbot’s recommendations for Snapchat marketing. Not so very many years ago (like only seven) when Facebook introduced the “like” button, the following advice could have been lifted straight from a Facebook Pages for Dummies manual.

Now that organic reach on Facebook is a thing of the past, you can refresh all those clever tactics on Snapchat.

  1. Provide exclusive content to create a sense of trust and inclusivity.
  2. Build customer loyalty with contests, perks, promo codes, discounts, deals and surprises.
  3. Run  interactive campaigns that fans can contribute to.
  4. Share behind-the-scenes moments of your brand.
  5. Involve influencers in storytelling for a more authentic voice.

Kate presented on Vine and Snapchat at eTourism Summit in 2015. Her latest Snapchat write-up has received thousands of shares in the past few weeks. Read more…

 

6 Tips for Scaling Your One-Person Content Team

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This article published on Uberflip resonates with us…and with plenty of DMOs we know. If you’re a “lone content ranger,” multi-tasking your way through the life cycle of creating – executing – distributing – optimizing – analyzing, take a chill moment to browse this article with a cuppa tea.  You may find a trick or a tool that’ll save time and stress. We know that we did. Read more…

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Laurie Jo Miller Farr, Editor
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