Weekly stories curated exclusively for digital tourism marketers
HubSpot has published their latest length and character count for just about everything social on the internet. Get the popular, handy reference guide for Facebook, YouTube, LinkedIn, Instagram, Snapchat, Twitter, and blog posts here.
Back to basics. Gather up some tips from Alexa.com on content writing tips y
ou can put into practice to create better optimized and even more user-friendly landing pages.
For example:
Read more here.
Is UGC pulling its weight in your digital marketing plan? If some of your best content is found only on your home page, you’re missing lots of opportunities.
One of our past eTourism Summit presenters, Sandee Jordan, Director of Content Marketing at Simpleview shares an article presenting three important engagement boosting techniques for user generated content.
Read Sandee’s insights in her post, found here.
An April 2017 survey of 250 responses from travel brands and PR agencies conducted by Green Travel Media as a follow up to their earlier TBEX presentation produced interesting results on the business of travel blogging.
As Tnooz observes, “Some brands have seen good results from working with individuals or groups of bloggers, whilst others have questioned whether their investment would simply be better off ploughed back into instantly measurable digital marketing.”
Have a look at some hard data from both sides of the influencer marketing divide, click here.
Travel Portland has a slot-machine-inspired “You-can-o-mizer” to show website visitors a new way to explore a content that highlights the possibilities that “You Can, in Portland.”
Simply press “Spin” to see an array of fun accessories adorn Portlanders’ favorite local monster and stop-motion video character, Sasquatch. Keep spinning to see more combinations, all leading to rich content about Portland inspired by Sasquatch’s outfits, then share creations on social media using the campaign hashtag: #YouCanInPortland.
