Are you still blogging like it’s 1999?
Locowise, a UK-based analytics firm, predicts six marketing trends that will bite the dust in 2018. Any surprises here?
This is Weird, But It’s Kinda Brilliant
Would you pay $13 to be a lifetime member of the All Fifty States Club? (Congratulatory Certificate included!!!) More about this in USA Today, found here.
Alternatively, would you scale this idea to suit your destination’s repeat visitors? For example:
- Visit all 83 museums in NYC
- See all 200 fountains in Kansas City
- Find all 400 church steeples in Charleston, SC
Related: How Many States Has the Average American Visited?
The Periodic Table of SEO Success Factors
Infographic: The (Remarkable) Influence of Instagram
Influence is rapidly on the rise at Instagram, darling of the social networks. “It copies Snapchat’s best features, avoids Twitter’s divisive minefield, and has the support of Facebook’s business empire.” The average cost of a sponsored post is $300.
Read more in 1 minute here.
According to a Study, There’s a Good Chance You’ll Click This Headline Because It’s 97 Characters
Who knew? A study from Polar, a branded content technology company, found that headlines with 90 to 99 characters had the best click-through rate: .43 percent. Titles between 10 and 19 characters had the lowest CTR, which was .12 percent. The report, which ran from January to August 2017, included 10,627 branded content headlines.
To check out the fine print in this article from Contently, click here. 
