Thirty-eight miles east-northeast of Evansville, Indiana in Spencer County, the town of Santa Claus (pop: 2,670) has quite the SEO advantage, most definitely considered by no one when the town was established in 1846. The rest of us must work … [Continue reading]
Nations Are Brands, Too. How Are We Doing?
The annual Anholt-Ipsos Nation Brands Index (NBI), collects over 60,000 interviews online in 20 panel countries with adults aged 18 or over. Data are weighted to reflect key demographic characteristics including age and gender. … [Continue reading]
What Just Happened? #Omicron
On Thanksgiving Eve, the TSA throughput at U.S. airports reported 2,311,979 travelers. That’s more than double the roughly 1.1 million figure from last year, and almost 90% of the roughly 2.62 million for the same weekday in 2019. On the day … [Continue reading]
T. Rex in Topeka is One of Seven True DMO Things
1) TOPEKA, KS — Eighteen robotic dinosaurs are coming to Topeka. The largest and best-preserved Tyrannosaurus Rex skeleton ever discovered is a 40-foot-long replica named Sue that will headline the show. A series of dinosaur-themed attractions goes … [Continue reading]
CrowdRiff: 5 Clever Ideas to Integrate Stories and UGC Into Your Holiday Strategy
Even in the December run-up to the holidays and in the spirit of spreading goodwill and cheer, there's nothing wrong with a little bit of "Steal This Idea" on the content strategy front. For inspiration, CrowdRiff points to a few stellar examples … [Continue reading]