Does anyone find this travel campaign premise kinda goofy? Or is it good fodder for “steal this idea”?
On Jan. 3, 2022, Hilton issued what appears to be a completely serious press release based on the idea that “your next getaway is written in the stars…Each of the 12 zodiac signs belongs to one of four elements — Air, Fire, Water, and Earth — and they can tell you a lot about your vacation personality.”
“To learn more about where to travel based on the four elements of the zodiac, we chatted with Maya White, an astrologer who is also certified in AstroCartoGraphy and astrological mapping. AstroCartoGraphy is a branch of astrology that shows people where they should live and travel to, based on the planets’ positioning when they were born. So, if you’re trying to decide between a relaxing beach week, big city excursion or rejuvenating nature trip, let White and your zodiac sign guide you to the ultimate getaway.”
This from a leading global hospitality company with a history spanning more than a century and a portfolio of 18 world-class brands comprising more than 6,700 properties and more than 1 million rooms, in 122 countries and territories.
And, no kidding, Marriott Bonvoy Traveler has gone with the same concept — see this article, “Tap Your Inner Astrologer: Where to Travel Next Based on Your Zodiac Sign.”