“As travel shoppers evaluate their destination, accommodation, and transportation options, around 9 in 10 of them want to see information on health and cleanliness before booking. Above all else, travelers want to be reassured that it is safe for them to travel and they want to see relevant information and messaging from travel brands.”
We recommend that destinations, lodging and transportation advertising partners use marketing messages and content to explicitly outline the health measures they are taking.”
Expedia Group Media Solutions ran a sentiment study in July with research experts dscout, asking travelers in the U.S., Australia, Canada, Europe, and the U.K. about upcoming travel plans and what is driving their booking decisions. Respondents to the online survey were qualified as already having had a leisure trip planned and/or booked for June-December 2020.
Get the free research report and full infographic here.