What if your destination isn’t just about seasonal activities? What about when there are negative perceptions of one kind or another? San Francisco understands that…and so do many other destinations.
Dan Rosenbaum, Director, Global Digital Marketing at SF Travel, shares his thoughts on how destinations can be proactive in reevaluating content and facing those issues to be ‘always on’ and also turn perceptions around, whatever they might be.
“Always Welcome” is the workhorse that’s representing San Francisco and California values. The city is partnering with three other California gateways (Los Angeles, San Diego and Anaheim) on Visit California‘s “All Dreams Welcome” campaign in an international effort to send the open door message beyond our shores.