Last week, Kleiner Perkins Caufield & Byers partner Mary Meeker delivered her annual Internet Trends Report for 2017 at the tech industry Code Conference in Southern California.
(Related: “Awesome Insights: Mary Meeker’s 2016 Internet Trends Report” in The Travel Vertical, 6/6/2016)
A few 2017 nuggets:
- Social media advertisers cite measuring ROI (61 percent) as their top concern; securing budget and resources (38 percent) second; and connecting social campaigns to business goals (34 percent).
- A prediction that internet ad spending will surpass spending on TV within the next six months.
- Google and Facebook accounted for an astonishing 85 percent of all digital advertising growth in the US in 2016, with Facebook’s revenues leaping 62 percent year-on-year, Google with 20 percent revenue growth year-on-year.
- Online advertising revenue in the US grew 22 percent last year, mostly from mobile which now generates more ad revenue than desktop.
- American adults now spend 5.6 hours a day using digital media, including 3.1 hours via mobile devices and 2.2 hours on desktop and laptop.
- Rising global use of ad blocking software, especially in developing markets. India has a mobile ad blocking penetration rate of 28 percent, in China it is 13 percent.
- Ecommerce, voice recognition, gaming and mobile entertainment are all on the rise.
See all 355 slides and/or review the key takeaways from Silicon Valley-focused media website Recode, the conference host. Get the “Tech State of the Union” slides and summary here.