Marketing Analytica: New eTourism Summit Pre-Conference Day Workshop Has Data Focus
New! Forget Cambridge Analytica, this is “Marketing Analytica,” designed especially for digital destination majordomos. It’s a deep dive into data-driven marketing, search and social media analytics and insights, data vendors and budgets. Know everything! Sign up here.
Instagram Reaches One Billion Users and Launches IGTV
ICYMI: Vertical video is the newest thing from Instagram. IGTV was introduced on June 20 in San Francisco and reviews so far are mixed. To check out the good, the bad, and the ugly on IGTV (will it work for business?), read more here.
Facebook Algorithms Mess Up Mightily in Trying Too Hard to Cover New Political Rule
Facebook’s new political rule ends up blocking posts for Bush’s Beans, lawn mowing services, singers named Clinton, and an elementary school graduation ceremony. What’s going on? Read more here.
Hawaiian Eruption: State Tourism Authority Chief is Fired
Trouble in Hawaii includes everything from molten lava to overtourism combined with lower spending per visitor. Now the HTA is letting go its president and CEO. Read more here.
How Destinations Use WeChat to Attract Travelers
One billion monthly active users in China rely on WeChat, an all-encompassing super app for instant messaging, photo sharing, shopping and travel research, booking and payments. How are travel brands getting plugged in? Read more here.
