Weekly stories curated exclusively for digital tourism marketers
Edit your Meta (drill down) and Use Emojis (lighten up) – just two of the useful tips for getting more out of Facebook without opening the wallet wider. Thanks to Dave Serino at TwoSix Digital for sharing this week’s guest post. To read and share “10 Underutilized Facebook Features That Are Free,” click here.
Did you know? Only 50 percent of all the state destination marketing organizations have uploaded a video to Twitter, reports TwoSix Digital. That’s just one fact revealed by brand new research on each of the 50 state DMOs Twitter performance.
Each of the 50 states’ official tourism Twitter account was analyzed over a 7-day period in May and tweets were gathered over a 3-month period. Every account was evaluated based on a list of best (and worst) practices on Twitter.
-> If you would like to know how your State performed on Twitter, reach out to info@twosixdigital.com for the full report.
Check out these cool infographics: Hover over all 50 states for the number of followers and learn more about how state DMOs perform on Twitter here.
Have you ever wondered how to eat a crawfish? Two million views says you’re not the only one.
By the way, people in Lake Charles, Louisiana know how. “Then you want to kind of grab the crawfish like this. Twist the tail, suck. Get that juice going. You take the first…”
What secrets about the culture of your destination can you reveal to your audience before they visit?
Fact: “Unbox” or “how-to” videos are the most popular types of videos on YouTube. To see several destination winners and read up 10 approaches that make them work, check out this guest post filled with video links from TwoSix Digital. Click here.
Boomerang. Hyperlapse. Layout. Hashtags. Location Tags. Albums. Ads…
Whether you could use a quick refresh on Instagram or you’ve got a zillion followers, have a look at this handy guide courtesy of TwoSix Digital. Double check if you’re using every Instagram tool at your disposal and see how Visit Stockton (Calif.) is doing an awesome job of reposting curated content. Read more from TwoSix Digital here.
Credit: TwoSix Digital
Two new appointments to the Brand USA Board of Directors come from inside travel brand marketing suites. Alice Norsworthy, chief marketing officer, Universal Orlando Resort and executive vice president, international brand management, Universal Parks & Resorts will represent the attractions. Representing the airline sector, Thomas O’Toole, senior fellow and clinical professor of marketing at the Kellogg School of Management of Northwestern University, who was formerly senior vice president, chief marketing officer and president of MileagePlus at United Airlines.
Jake Buganski has been appointed executive director of the New Jersey Division of Travel and Tourism. He joins the office from the Steuben County Conference and Visitors Bureau in the Finger Lakes, NY, where he served as president. Previously, he was executive director of Visit South Jersey for nearly a decade. Buganski replaces Grace Hanlon, who had served in the post for more than six years.
Marissa Conniff has joined Michigan-based TwoSix Digital as senior content marketing strategist, specializing in promoting the creative sector within the tourism industry. She has previously been with the Ypsilanti Area Convention and Visitors Bureau as director of marketing and communications and with Ann Arbor Area Convention and Visitors Bureau as social media manager.
Tia Troy moves to the Wyoming Office of Tourism as media & public relations manager from her previous eight-year role at Western Montana’s Glacier Country Tourism.
To share your people news with the eTourism Community via The Travel Vertical, contact laurie@etourismsummit.com
