Everybody’s in a different demographic bucket, right? Personalization is everything, right?

So, how do tourism boards entice travelers with just a single marketing campaign? Here are six marketing campaigns with differing approaches, and the reasons why they work(ed).

 

• Discover Los Angeles
• Tour Spain
• Pure Michigan
• VisitBritain
• Visit Sweden
• Hong Kong Tourism Board

To read more from eConsultancy, a London-based digital marketing and advertising firm, click here.

Related:  “‘Hallå? Sweden Speaking’: Risky Promotion Introduced in First Country to Get Its Own Phone Number” – The Travel Vertical, 4/11/2016