Everybody’s in a different demographic bucket, right? Personalization is everything, right?
So, how do tourism boards entice travelers with just a single marketing campaign? Here are six marketing campaigns with differing approaches, and the reasons why they work(ed).
- Discover Los Angeles
- Tour Spain
- Pure Michigan
- Visit Sweden
- Hong Kong Tourism Board
To read more from eConsultancy, a London-based digital marketing and advertising firm, click here.
Related: “‘Hallå? Sweden Speaking’: Risky Promotion Introduced in First Country to Get Its Own Phone Number” – The Travel Vertical, 4/11/2016