Who knew? Iowa City is one of the three most literary cities on earth (*and the only one in the USA), in a league with Edinburgh, Scotland and Melbourne, Australia…so says UNESCO. But there’s more––like college football, foodie heaven and medical tourism.
Utilizing predictive data science, billions of search and booking intent signals, and real-time analysis of anonymous traveler profiles, Sojern identified those people in-market for travel to or around the Iowa City area.
Think Iowa City, Strategic America and Sojern produced a multi-channel digital marketing campaign that inspired nearly 20,000 visits to the DMOs targeted webpages.
- Drove 509 hotel bookings and 1,463 flight confirmations and an estimated $500K in traveler spend to the Iowa City area
- Built brand awareness with engaging video and native formats, the latter of which achieved a CTR of 0.99%, nearly 10X higher than that of standard rich media.
Related: Iowa City Rebranding (Corridor Business 6/2/2017)