Destinations International has announced the launch of the Equity, Diversity and Inclusion (EDI) Assessment Tool designed for destination organizations to understand how EDI has been incorporated into operational practices as a basis to improve and integrate performance.
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The EDI Assessment Tool is a resource for destination organization members of Destinations International to create intentional EDI goals and track progress in the workplace and the community through data-driven metrics. Destinations will have the opportunity to assess workplace dynamics, operations and policies, vendor selection, community engagement, and accessibility-related strategies.
Where to Start?
“Many destination organizations recognize the value of incorporating EDI principles into their brand, but it is often hard to know where to start,” said Don Welsh, president and CEO of Destinations International. “This tool will set standard metrics across the industry for our members to keep track of progress being made in the areas of EDI.”
Strategy and Measurement
The tool will create awareness and discussion about how to develop and implement intentional EDI strategies for destination organizations of all budget sizes around the globe. It will also provide members with the capability to filter their results by comparable budget size, geography, tourism asset, and more.
“We have recognized the need for authentic EDI initiatives in our industry and have discussed the need for accountability through measurement and metrics,” said Sophia Hyder Hock, chief diversity officer at Destinations International. “This assessment will provide our destination members with the ability to have a baseline understanding about EDI initiatives as it relates to their workplace, policies and operations, vendors, community, and accessibility plans. We are grateful for the partnership with the National Coalition of Black Meeting Professionals (NCBMP) which sparked the idea to create this groundbreaking tool for our industry.”
Related: Listen here: The Travel Vertical Podcast with guest Sophia Hyder Hock
About Destinations International:
Destinations International is the world’s largest resource for official destination organizations, convention and visitors bureaus (CVBs) and tourism boards. Destinations International is about serving destination marketing professionals first and foremost. Together with more than 4,700 members and partners from nearly 600 destinations in approximately 15 countries, Destinations International represents a powerful forward-thinking, collaborative association; exchanging bold ideas, connecting innovative people and elevating tourism to its highest potential. For more information, visit www.destinationsinternational.org.