Live from the 23rd Annual eTourism Summit in Orlando with an in-person audience, we hosted The Travel Vertical Podcast with guest Sophia Hyder Hock, Chief Diversity Officer at Destinations International. Co-hosts Adam Stoker, CEO at Relic Advertising, and Laurie Jo Miller Farr, Editor of The Travel Vertical, join the conversation.
(If there are more questions than answers, that’s OK.)
What if my destination isn’t diverse? How do I define diversity? What does belonging feel like?
What are the biggest questions about diversity, equity, and inclusion from DMOs? How do we start? What’s missing here? What can we do to create new opportunities?
What are the metrics? What does having an open mind look like? The why and the how…
What DMOs are leading the way? (Visit Mesa; NYC & Company; Los Angeles Tourism & Convention Board; and Charlottesville, Virginia).
Sophia speaks to the importance of connecting as humans across identities and how Destinations International will create EDI frameworks through intentional conversations and proactive application. She discusses her upcoming assessment to hep DMOs and what measurements can look like.
>>> Here we go…