On a shoestring budget of $300K, Nelson Kootenay Lake Tourism in British Columbia relies a lot on under generated content to attract 10 times more tourists than their population of under 25,000.

CrowdRiff explains that when the response to their #FindingAwesome social media and contest campaign was overwhelming, they wanted to maximize on the 10,000-plus photo and 1,500 video contributions. But how?

To get insights on the region’s UGC approach, click here and to find out how they generated 18,630 views and 900 comments via a Facebook live stream, click here.