We’re all on a journey within a journey and the only road map is data. Join the next “Staying Connected” webinar on Wednesday, June 10 at 1 p.m. (ET) where we’ll get this conversation going about where the numbers are taking us.
Geek out with this panel of experts along with host and moderator Josh Collins of Streetsense.
- Jamie Lane, Sr. Director, Economics & Forecasting, CBRE
- Jay Kinghorn, Chief Digital And Analytics Officer, Co-founder, Entrada Insights
- Allison Schult, Visit North Carolina and Principal & Chief Navigator, Mile Marker 630
- Josh Collins, Director Destination Activations and Marketing, Streetsense
In case you missed it, Key Takeaways from last week’s webinar with Arival on the topic, “Think Differently: It’s Time for DMOs to Work With Local Tours, Activities, Attractions and Experiences.” Thanks to our panelists, including Visit Salt Lake City, Visit Houston, San Diego Zoo, Bandwango, Bindlestiff Tours.
- We’ve gone from big growth heroes to zero with no sales funnel. So, it’s time to think differently; that means building from within, starting with community development. Local tours, activities, attractions and experiences are the foundation for that plan.
- What’s new and interesting is the buzz that makes a place unique. For example, Visit Houston created a website “things-to-do” marketplace; Visit Salt Lake City created a 365 days/year sightseeing pass; Bandwango explains how Visit Indy builds niche audience around a craft ale trail; Las Vegas visitors self-drive to parks where a guide from Bindlestiff Tours meets them; San Diego Tourism promotes the San Diego Zoo’s ‘Kids Free October’ and is building on it (think Miami Spice and Miami Spa months).
- DMOs should rethink their KPIs. Look at the whole consumer journey and look at adding value, including loss leaders like free things-to-do. Create resident ambassadors, invite locals to visit locally, remember the importance of VFR as an incentive to travel.
- There’s untapped opportunity to build more and stronger relationships. Only 49% of the operators in this forum indicate they’re currently working with their destination marketing organizations (DMOs).
- We’re at a crossroads for change. The room tax funding model for DMOs has been disrupted by Covid-19, so metrics will shift. DMOs are more interested than ever in promoting Ma & Pa places, small businesses and local enterprises.
Catch up on any conversations you may have missed on our YouTube channel.