WordStream compiled all of the current Facebook ad targeting options in one epic infographic to demonstrate the breadth and depth of the personal information advertisers can use to target consumers via social media. Check it out here.
Did Facebook Just Deliver a Crushing Blow to Native Advertising?
Facebook grabbed a lot of headlines last week, making another fundamental change to the algorithms that prioritize and serve up its News Feed. Something else happened; something that received very little attention.
“But for the increasing number of publishers that rely on native advertising to make ends meet, Facebook may have already delivered a brutal blow,” writes The Content Strategist.
Facebook is shaking up the native ad model by requiring publishers and influencers to tag all branded content. Read more about the implications here.
10 Reasons Why Facebook Dynamic Ads Heralds a New Era in Travel Marketing
Did you notice the overhaul of Dynamic Product Ads (DPA) platform, especially for the travel industry? Facebook and Instagram say the new Dynamic Ads for Travel (DAT) will allow brands to target people that have expressed an interest in going to a specific destination and during specific dates.
One viewpoint on the Facebook / Instagram enhancement, a native solution for travel, is discussed by Burcu Gobuluk, chief operating officer for Adphorus, seen here.
Best Time to Post on Facebook, Twitter & Instagram in 2016
The science of social media timing is dissected (yes, again) with a focus on the latest 2016 updates for these three platforms. It’s complicated due to considerations around B2C vs. B2B, location, time zone, tags, day of the week, audience habits. Plus…
- Facebook is a “smorgasbord” of personal and business interactions flavored with thousands of ever-changing algorithms.
- Twitter has a half-life of only 24 minutes, so timing is crucial.
- Instagram may get more likes during bursts of down times, tempered by both hashtag choices and numbers of tags.
To read more of Hootsuite’s advice, click here.
Surprises Are Guaranteed: Which Facebook Posts Get the Most Engagement?
The latest research comes from BuzzSumo in an analysis of one billion posts in January 2016. They shared the results, an insane amount of data, with Neil Patel, co-founder of KISSmetrics, data marketing and analytics expert, who explores these points in “How to Win on Facebook: 8 Lessons Learned From Analyzing 1 Billion Posts,” published on Quick Sprout. Patel says:
Let me quickly summarize the 8 best practices that came from BuzzSumo’s research:
- The best time to post is between 10 PM and midnight of your audience’s local time
- Posts with questions and images get the most engagement
- The best day to post is Sunday
- Posts that link to articles between 1,000-3,000 words get the most interaction
- Short post descriptions get by far the most interaction
- Directly embedded videos get over 6x the interaction of YouTube videos
- Images posted through Instagram get a 23% boost in engagement
- Posts with hashtags get less interaction than posts without hashtags
