The science of social media timing is dissected (yes, again) with a focus on the latest 2016 updates for these three platforms. It’s complicated due to considerations around B2C vs. B2B, location, time zone, tags, day of the week, audience habits. Plus…
- Facebook is a “smorgasbord” of personal and business interactions flavored with thousands of ever-changing algorithms.
- Twitter has a half-life of only 24 minutes, so timing is crucial.
- Instagram may get more likes during bursts of down times, tempered by both hashtag choices and numbers of tags.
To read more of Hootsuite’s advice, click here.
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