Weekly stories curated exclusively for digital tourism marketers
Analytics are fun sometimes.
Brandwatch collected and analyzed every emoji published on Twitter over the course of two years. It amounted to 6,400,278,100 emojis. On average we use 7-9 million emojis every day, which equals 250 million emojis posted online each month.
You may be interested in the analytics behind the reporting.
You may be interested in knowing the most used top 20 emojis (and more insights).
Emoji etiquette.
World Emoji Day has come and gone (Tuesday, July 17), but did it make you wonder: what is best practice for the use of emojis your social media posts? Plus characters and hashtags, too?
Hint: sometimes the answer is none.
Easy to reference infographics from Social Media Today following a study by CoSchedule can support the role of a social media manager with visuals such as this one for Instagram.
To optimize your work, check out this article:
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Brands are embracing all variations of the ubiquitous smiley face. Even Disney and Lucasfilm got “Star Wars” promotion onto the trend, teaming up with Twitter to develop custom character emojis to appear whenever hashtags were used for #C3PO, #Stormtrooper or #BB8.
The use of emojis in marketing campaigns, clearly one way to surmount language barriers, has taken off. The best uses are singled out by Ad Age in their review of “The Top 10 Emoji Campaigns of 2015.”
