Brands are embracing all variations of the ubiquitous smiley face. Even Disney and Lucasfilm got “Star Wars” promotion onto the trend, teaming up with Twitter to develop custom character emojis to appear whenever hashtags were used for #C3PO, #Stormtrooper or #BB8.
The use of emojis in marketing campaigns, clearly one way to surmount language barriers, has taken off. The best uses are singled out by Ad Age in their review of “The Top 10 Emoji Campaigns of 2015.”
Leave a Reply