Weekly stories curated exclusively for digital tourism marketers
Emoji etiquette.
World Emoji Day has come and gone (Tuesday, July 17), but did it make you wonder: what is best practice for the use of emojis your social media posts? Plus characters and hashtags, too?
Hint: sometimes the answer is none.
Easy to reference infographics from Social Media Today following a study by CoSchedule can support the role of a social media manager with visuals such as this one for Instagram.
To optimize your work, check out this article:
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Have you noticed that studies aren’t consistent in answering the question: when is the best time to send an email?
Some email campaigns are B2B, some are B2C, and they may define success differently – some look for open rates, others look at click throughs, and yet others are counting actual responses.
Convince & Convert, founded by digital marketing expert Jay Baer, extrapolated information resulting from a number of different studies and came up with this guide for the best time and day based on the audience and intended action. Read more here.
