[ Issue 16 ]
‘Hallå? Sweden Speaking’: Risky Promotion Introduced in First Country to Get Its Own Phone Number
The Swedish Tourism Association says Sweden is the first country to get its own phone number so anyone can talk to a “random Swede” about anything they like. Are you tempted to steal this destination idea that takes local ambassadors to the extreme? See the video here and read more about the unusual tourism program here.
Facebook Adds New Metrics for Videos and Ads
In November 2014, Mark Zuckerberg predicted that within five years, Facebook would be mostly video. The latest tweaks to metrics make for better ROI accounting by Facebook business users, both for posts and for videos.
How Snapchat Built a Business By Confusing People Over 25
The platform featuring Ghostface Chillah, based on Ghostface Killah of the Wu-Tang Clan, rainbow vomit GIFs and disappearing messages is a top 10 most-downloaded app in about 100 countries, according to market researcher App Annie. Snapchat 2.0, launched in March, is not a disappearing teen fad; it’s here to stay, say experts. In Bloomberg Business, a behind-the-scenes report on how Snapchat got this way. Read more here.
Pain Point: Why You Need Two Types of Content Strategist
The challenge of limited resources to create and implement content marketing, couples with budget restraints, makes this topic the top pain point identified by respondents to the 2015 eTourism Summit questionnaire. Do you need to divide the job in two? “The mother of content marketing” addresses two separate and necessary skill sets. Read more.
Instagram Feed Changes Coming: What About Ads?
Some are saying the end of the chronological feed changes the proposition. Instagram is saying advertisers won’t be affected. Instagram follows Facebook and Twitter into the learned-machine technology of personalized feeds. Review the upcoming changes by reading more here.
Sharing or Stealing? Using Content That Isn’t Yours
Is everyone on your social media team fully aware of the ins and outs of using content that comes from somewhere else? There are ways to do so…and there are pitfalls to avoid. Read more here.