Content strategists come in two main types: front-end and back-end, according to “The Mother of Content Strategy,” a.k.a. author Ann Rockley, in a popular blog post published by the Content Marketing Institute.
Our 2015 post-eTourism Summit survey indicated this is a common pain point within many DMOs. Give the roles of content manager and content engineer some thought with the help of this article and Venn Diagram, even if your budget only calls for one hire. Read more here.