“Compared with Twitter or Facebook, Snapchat can seem almost aggressively user-unfriendly,” writes Bloomberg Business reporters in a recent analysis of the platform that almost nobody born before 1990 can get their head around.
Yet, big name advertisers are flocking to its front door. Pepsi, Amazon, Marriott, and Budweiser each paid a reported $1 million-plus during Super Bowl. “And because Snapchat has yet to really try to sell ads to the small and midsize businesses that make up most of Google’s and Facebook’s customer base, there’s a lot of potential,” according to the Bloomberg article.
Twenty Snapchat Discover channels are being produced by established and new wave media brands such as People, CNN, ESPN, Cosmopolitan and the Wall Street Journal, plus Vice, BuzzFeed, and Refinery29. How long before Snapchat is widely considered a must-have channel for the travel segment as the current crop of Gen Z to late-Millennials unleash their purchasing power? Read more here.