“Marketers need to be working to better connect their social efforts to actual revenue results – and in that sense, any data tools or devices which help link these processes are incredibly beneficial.” – Social Media Today
How are your videos performing on Facebook? Autoplay and increased appetite for video content on Facebook (in Nov. 2015, video views passed 8 billion every 24 hours) has led to better measurements for analyzing ROI.
- Minutes Viewed: Total minutes of watch time spent on the video on a particular day.
- Views: Number of times your video was viewed on a particular day.
- 10-second Views: Number of times the video was viewed to 10 seconds on a particular day. If the video is shorter than 10 seconds, it’s the number of times people viewed at least 97 percent of the video.
Ad Delivery Insights
“Delivery Insights is a new set of insights available in Ads Manager that tells advertisers how their ads are competing at auction and provides recommendations on how to tweak the ad to make it more competitive.” – Facebook