The Travel Vertical: February 27, 2019

Save the Dates…See You in San Francisco at #eTS19

eTourism Summit turns 20 in ’19 and Thrive Summit joins the October lineup. California, here we come. More details here.

Expedia: Travel Trends Across Four Generations in Eight Countries

Expedia compiles trends and unpacks bleisure travel. A bit of bleisure advice from Derek Price? “Don’t miss this opportunity.” Get tons of great (free) information from Expedia here.

New: Largest-Ever Sojern Study of Travel Marketers’ Advertising

You’re not alone. Survey respondents say top challenges include better personalization, ROI, targeting along path to purchase, leveraging data based on intent. And there’s lots more on ad spending in this Sojern study, found here.

Pinterest Creates Five ‘Travel Personas’ Aimed at Marketers

Do you agree with these five traveler types? Will keywords associated with them help you at all? Also, check out “Pinterest 100: Top Trends for 2019.” Read more here.

Did You Know? A Social Media News Roundup

It’s a Snap! We’ve compiled new and new-ish news bites from around the social media platforms for a quick-read roundup. ICYMI. Click here for must-know tidbits.