On Feb. 21, 2019, Sojern released findings from its largest-ever study of travel marketers. The survey 611 respondents based in 46 countries are working with annual budgets of less than $50,000 to multi-million dollar budgets.
“Marketers worldwide favored the social platforms over other options like price-comparison websites, online travel agencies, Google paid search ads, and programmatic display
Some key findings:
- 55 percent will increase social media spend
- 54 percent will spend on YouTube
- 50 percent will spend on Instagram Stories
- 49 percent will spend on Facebook Stories
To explore the findings in more detail, download the full report State of the Industry: The 2019 Report on Travel Advertising.