Marketing Analytica: New eTourism Summit Pre-Conference Day Workshop Has Data Focus

Know everything! Forget Cambridge Analytica, this is “Marketing Analytica,” designed especially for digital destination majordomos.

By popular request, a new data-focused pre-conference workshop at eTourism Summit 2018 is announced (one of four workshop options) taking place on Oct. 9, 2018 from 9 a.m. to 5 p.m. in San Francisco.

Participants will:

• Take a deep dive into data-driven marketing and analytics
• Explore Google Analytics, Facebook and Instagram Insights
• Maximize email data
• Understand the key attributes of popular general and travel-focused data vendors
• Find out what types of data are affordable, depending on the budget
• Understand how to prove incremental business resulting from digital marketing efforts
• And find out what can be done with data regarding decisions on:

1. media buying
2. budget allocations
3. reporting to stakeholders

Be a digital DMO majordomo. Learn more about the Marketing Analytica workshop and register here.