Opinion: ‘Brand USA Authorization Crucial for Cash-Strapped DMOs’
From the news editor of Travel Weekly, an opinion piece that can be considered mandatory reading for all of us. More here.
Interview: When the Name of Your Destination Makes the Marketing Job Tricky
Michelle McKenzie is Director of Marketing & Communications for Vancouver USA, [“Yeah, that Vancouver”] and she shares her DMO’s underdog strategy. Read more here.
Juicy Insights (Don’t Let the Title Throw You): ‘How Meeting Planners Can Get More From CVBs and DMOs’
The managing editor of Northstar Meetings Group has put together an excellent piece that makes just-as-juicy reading for destination marketers as for meeting planners. Read more here.
1-2-3 eTourism Summit News: Celebrate, Learn, Applaud
1-2-3…and 4. Get the latest on the 20th Annual eTourism Summit here, including — wine (celebrate!) — learn (workshops!) — and applaud (awards!). And a bonus #4 item. More details here.
Catch Up Here Today: DMO Jobs and News
Everybody, everything, everywhere. Read others’ news and share yours for an upcoming issue of The Travel Vertical. Read on.
